Encouraging Your Hairdressing Team and Improving Salon Business
In such a competitive industry salon owners can find it increasingly hard to keep their salon business growing. With most high-end districts offering a selection of hair and beauty salons, gaining the edge can prove difficult. A few simple points to remember can help salon owners head in the right direction and continue towards running a successful salon business.
As hairdressing is such an interpersonal profession your company image, ethics and ultimately its success are often completely in the hands of the salon’s employees. Therefore it’s crucial that a sound hairdressing team is established first, regardless of its size. It goes without saying that the whole team should be well-mannered, enthusiastic and reliable as well as being passionate about hairdressing. Staff will encounter customers from all walks of life and the ability to engage with them all is of the utmost importance whether you’re a salon manager or a weekend assistant.
When a salon has the basis of a strong team it can be easy for salon owners to sit back and watch the salon flourish over the coming months and believe that the job is done. However, it is important to consider the long-term success of the salon and not to neglect the team helping to bring this success. Motivation is probably the single most important factor required to keep a team and business operating effectively. Whether it’s a simple “well done” at the end of a day or more complex reward schemes, the need to acknowledge staff on positive performance is equally as important as addressing a problem, and often overlooked.
Salons can quickly establish their individual position within the community offering techniques or styles that suit the local clientele. However, as a result it can be easy for employees to become disheartened at carrying out the same work, day in and day out. Importantly this can be most true in valuable, ambitious, creative hairdressers who are constantly looking to improve and progress in hairdressing.
Keeping the team eager
Salon owners and managers must play an active role in keeping team morale up, ensuring that all employees remain focussed and motivated.
Ways to help improve staff morale include:
To enjoy the rewards that an effective hairdressing team can bring the need for active involvement of managers and salon owners should never be far away, even with the most reliable teams. Rest assured though that good planning and quality time invested in your team can prevent many future issues and will assist you on your journey towards running a highly profitable hairdressing business.